Our Story

         I've never been so passionate about something before in my LIFE.  Here for Her started for a few reasons. It really started with my mom Sharon (a nurse) who educated and helped young womxn her entire career and was always there to answer my questions (and my friends' questions) in a supportive and non-judgemental way when growing up. I’ve realized that not everyone grew up the same way and periods, vaginas, and health issues in general are STILL stigmatized. God forbid you hold a tampon in broad daylight on the way to the bathroom. Right? Why aren't menstrual products provided for free in public bathrooms yet? It's a no-brainer to us... but it's not a reality everywhere... YET. 

       I personally had an issue in 2017 with my vagina and it took 2 months of walk-in clinics and improper diagnosis (I didn't have a family doctor so it was a bit of a process) and finally a visit to emerg (my poor sister joined LOL I'll tell that story another time) to figure out what was wrong. I felt embarrassed to discuss what was going on... but why? It was something that was beyond my control! The BEST female gynaecologist even told me that she had seen this before many times! WHO KNEW? 

        It's bullshit. These are natural things that are happening to us and we should be comfortable discussing them! Our health, both physical and mental, are equally important. Here for Her was born on July 25, 2017. Here for Her is a social enterprise that inspires people to take control of their health and challenge norms. The more we know about our health, the more informed decisions we can make. We discuss things such as health at every size, pregnancy, infertility, sexual health, anxiety, depression, pelvic floor health, break-ups, grief and more. We also focus on challenging norms in our every day life... things that society, our culture and our parents once told us and now it's our time to do what feels right for US! 

        I hope that we can get to a place where our health is not something we just admit to our families or besties, but discuss openly and proudly. I hope that with more awareness, education and open discussions, we can reduce the stigma around health and continue to challenge norms in our society. You are NOT alone.  

Rachel Ettinger, Founder, #HereForHealth


Our biggest impact to date was on On April 9th, 2019 in London, Ontario. City council unanimously supported our Menstrual Equity proposal (Matthew Sereda, the DIAAC committee and Rachel Ettinger). Menstrual products are now provided for free in publicly accessible city owned buildings in London: 

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